What StartingBloc Gets Right, Every Time

Earlier this week the StartingBloc LA’12 Institute wrapped up in Santa Monica, five days of sunshine and smiles, speakers and workshops, and sushi-fueled social hours. As with the two other StartingBloc Institutes I’ve been to, it was awesome. And I’ve been thinking about why that is.
For those that don’t know, these Institutes bring about 100 young professionals together to discuss social innovation, meaningful work, career planning, and other relevant topics. There are speakers (all of which are good, but only a handful of which are great), a case study competition, and plenty of socializing.
These are all things that take place at many (most?) conferences. So why, in this case, do they lead to a gut-wrenching aftermath feeling (referred to as the “StartingBloc hangover”)? Why are people that met each other for five days staying in touch for years, flying themselves across the country to volunteer at other Institutes, and starting companies together?
I think it’s because of authenticity. Of all the communities I’ve been a part of over the years, StartingBloc is the best at one thing: making people feel like it’s really okay to just be themselves. No pretenses, no pressure, no facade. Open, vulnerable, and thus deeply fun. And therein lies the power of this network - these people really know each other.
The StartingBloc team is able to cultivate this same feeling, again and again and again, because of how intentional they are. For those who are convening communities, professional or otherwise, here are three take-aways that you can use to create that unparalleled depth of experience for your attendees/participants:
1. Invite vulnerability, directly. We’ve always got so many walls up that it’s really effective when someone asks us to take them down.
2. Be ultra-honest with your attendees, always. Let them know what’s going on, why, what problems there are, and any challenges you’re facing.
3. Throw dance parties. One of the hardest things about adult life in our society is having to separate work-self from self-self, and one of the best ways to pull out the self-self is via good music and hip-shakin’ - so set the stage and let people have some fun.
Photo courtesy of Kwirious Photography.